Salma Ahmed
English Lit. GCSE Student
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Promotion Above the Line.
- Words:
- 866
- Submitted:
- Thu Sep 11 2003
Have a little read: ... What is Promotion? Promotion is the attempt to draw attention to a product or business in order to gain new customers or to retain existing ones. Different methods of promotion are shown below: Businesses often refer to promotion above the line and below the line. Above the line promotion is through independent media, such as television and newspaper. These allow a business to reach a wide audience easily. Most advertising is done above the line. But, some methods of advertising is done where the business has direct control, E.G, through direct mailing. These are known as below the line promotion. The Objective of Promotion The main objective is to obtain and retain customers. Others include: * To increase awareness of the product * To reach a target audience that may be geographically dispersed * To remind the consumer about the product * To show a product is better than it's competitor * To develop or improve the image of
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