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Mention the main components of the promotion mix tools available to marketing managers, and discuss in detail the main objectives of one of these tools
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Mention the main components of the promotion mix tools available to marketing managers, and discuss in detail the main objectives of one of these tools. It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as "promotion". Although promotion is not done only for these factors but for other such as to build brand loyalty, to reminds and reassure costumers, to launch a new product and maybe to defend market share by responding to competitors' campaigns with their own advertising A business' total marketing communications programme is called the "promotional mix" and consists of a blend of advertising, personal selling, sales promotion, public relations tools and direct marketing. The main components of the promotion mix tools are Advertising, which means any paid form...
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