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Media Texts: Comparing Advertising.


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Mon Sep 27 2004
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Media Texts: Comparing Advertising.

... Media Texts: Comparing Advertising An advertisement is usually a text that is designed to attract the attention of the consumer and try and persuade them to buy a product. The advertisements that will be compared differ in many ways - but the attribute that they both have in common is that that they are both trying to sell something. Their purpose, audience, medium, language and the devices that the copywriters employ will be discussed. The two advertisements that will be looked at are in stark contrast to each other. The first comes from The Daily Star, a newspaper widely considered to be the "most tabloid" of all of the tabloid newspapers in Britain. Synonymous with paper are sex scandals and libel cases. Thus, the target market of the Daily Star differs from that of The Times, The Guardian or the other broadsheet newspapers. Its target market are the British working class -

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