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Media Studies By Stefan Codrington The two advertisements I have chosen to compare are taken from the Daily Mirror, and are both advertising car finance loans. The advertisements promote two companies - Yes Car Credit and Approved Car Finance. Both advertisements are aimed at drivers who require car credit and both use different techniques to attract the reader's attention. The first and foremost connotation used in the advertisements is in the company names the words 'yes' and 'approved' immediately imply that the reader is assured car finance before he has even applied. It is this positive outlook that sets the scene for the rest of the advertisement; the reader reads the advertisement in light of this suggestion and so the reader is conditioned to believe that there is no way that he can be refused car credit, although this is a possible reality. Upon looking at the general layout of...

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