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Media Coursework: An analysis of two advertisements I have chosen these two products because they are similar in the sense that they are both 'lifestyle products' for your general health and quality of life. The two advertisements however have very different approaches to both the target audience and how they appeal to them. Ole Med uses fun and vitality where as solgar uses responsibility to your children, although the target audience cannot vary that much as they were found in the same magazine; Hello. The main focus of the advertisement for Ole Med is a woman in a bright green flamenco dress on a train. The woman looks to be in her late thirties, early forties; she looks full of energy, vitality, and very happy. In the background are lots of people sitting on the train on their way to work, looking very tired, bored and fed up. This is highlighted...

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