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Me and Rosie read the media section of last Monday's Guardian, and decided to base this talk on advertising to co-inside with the Advertising Producer's Association's publishing of the top 50 adverts for this year.
Member rating: No Rating | Words: | Submitted: Fri Oct 10 2003
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Media Presentation Me and Rosie read the media section of last Monday's Guardian, and decided to base this talk on advertising to co-inside with the Advertising Producer's Association's publishing of the top 50 adverts for this year. The event took place at the Victoria and Albert museum in London last week, and public screenings begin on October 10th and 11th. Advertising is now a recognisable part of popular culture. It has transgressed from mere 30-second television slots into elements of contemporary culture that appeal to peer groups and to individual personalities. Adverts that were released 5 years ago would pale in comparison to modern day ones not just because of the development of technology, but because modern adverts are able to identify and subjectively target audiences. This expansion means that adverts are able to become more artistic and self-conscious, more aesthetic and ultimately, more effective. This growth is only possible through...
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