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McDonalds Promotional Objectives The companies’ main objective is to be the family restaurant that people enjoy more
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A study of Promotional Objectives for McDonalds........... McDonalds Promotional Objectives The companies' main objective is to be the family restaurant that people enjoy more. Apart from wanting to be the world's best quick-service restaurant, McDonalds have the following objectives: * Development: Lead the Quick Service Restaurant market by a program of site development and profitable restaurant openings, and by attracting new customers. Increasing sales through promotions will enable them to continue their program of expansion. * Menu. McDonalds have an objective to continual enhance and improve their menu. This will better satisfy their customers and give customers more reason to visit. Many ideas for new items on the menu come from the franchisees responding to customer demand. Consumer tastes change over time and McDonalds has to respond to these changes. The introduction of the Egg McMuffin in 1971, for example, meant that McDonald's could cater for the breakfast trade. * Our People:...
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