Marketing research.

... 1.0 Problem definition 1 1.1 Background of the project 1 1.2 Problem formulation 2 1.3 Methodology 2 1.4 limitations 2 2.0 General description 2 Company Overview 2 Company mission 3 Product introduction 3 3.0 Collection of data 4 4.0 Desk research 5 Target group 5 Market situation 6 6.0 Field research 8 Market overview 8 Preference about the games 9 Distribution channel 10 Factors Influence Buying Behaviour 12 Game settings preference 14 Other results 14 7.0 Conclusion 16 8.0 Enclosures 16 1.0 Problem definition 1.1 Background of the project There are hundred of company games shops in Copenhagen, the distribution of goods is quite convenient, but nearly most of the game is base on the European culture, the story of the game is also base on western country's history. Now a day, many people prefer Asian culture; they prefer Asian music, the design of building and people in the game. So it will be a good time to push the Chinese game into the European stage. And the RPG game included all the issues above, it can provide old Chinese history, culture, just like bring people go around China in old time. 1.2 Problem formulation There are many

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