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Marketing of Nike.
Member rating: No Rating | Words: | Submitted: Mon Mar 22 2004
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Marketing of Nike Introduction Nike is the number one sport shoes and apparel selling company in the world with around twelve billions in sales in 2000 (Nike History and Timeline). The aim of this paper will be to show the diverse marketing strategies that the firm uses around the world in order to maintain the leadership. However, I will first give a short historical background of the company and its creation. Second, I will explain Nike's general marketing strategies based on the description of their web page. Forth, I will continue specifying the strategies using advertising campaigns for different activities: basketball, soccer, and tennis. In the fifth point I will talk about the competition that Nike faces, and finally I will introduce some problems that the company is facing regarding their image. History Phil Knight and Bill Bowerman officially created Nike in the late 1970's. However, under the name Blue Ribbon Sports, those...
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