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Word count: 2499 James Noton 051543778 ACE2005 Contents 1 Marketing Communications Strategy and Objectives 2 Promotional Mix 3 Scheduling and Implementation 4 Evaluation and Control 5 Feedback Marketing Communications Strategy and Objectives Lloyds TSB bank is one of the "Big Four" banks, and historically goes back to a rash of mergers in the early 1900's. It's expansion to the present day came in 1995, in the form of two major mergers- the first with the Cheltenham and Gloucester, and then with TSB which was then the UK's fifth high street bank. The bank now has over 2000 branches. Today, the group includes other big names: Scottish Widows for investments and pensions, and Lloyds TSB Asset Finance, which has a reputation for business finance and factoring. They have also just announced the acquisition of the Goldfish credit card (and loan) business. Lloyds TSB Mission statement is "to be the best financial services company, first in the UK, then in other...

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