Marketing Media and Audience Feedback

... OCR LEVEL 3 NATIONALS IN MEDIA UNIT 4: MARKETING MEDIA AND AUDIENCE FEEDBACK Candidate Name: Dean J Hill Candidate Number: 9207 Centre Name: Manor Foundation College Centre Number: 20663 Assignment Tutor: Mr Derek Coen Date of Submission: 14th December 2006 Submission Point: Media Department INTRODUCTION INTRODUCTION The fundamental aspects of marketing media and audience feedback, in terms of their essential key concepts, promotional content and promotional media, are significant to the large proportion of media industries and organisations engaged in this important resourceful activity. It consists of the social and managerial processes by which products, services and value are exchanged in order to fulfil needs and wants, primarily achieved through a process which includes, but is not limited to, the stimulating and dynamic mediums of advertising and promotion where the feedback of various audiences is crucial to the state of media performance and proficiency.1 For this unit of work, an understanding of the different aspects of marketing and how it is completed professionally will be defined, established

want to read more? →