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Marketing Communications Plan For A Small Cleaning Service Company.
Member rating: No Rating | Words: | Submitted: Thu Mar 18 2004
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Semester One 2003/2004 MARKETING COMMUNICATIONS Coursework 2 / Report MARKETING COMMUNICATIONS PLAN FOR A SMALL CLEANING SERVICE COMPANY CONTENTS CONTENTS 2 EXECUTIVE SUMMARY 3 INTRODUCTION 3 1. Situation - Where are we now? 4 2. Objectives - Where do we want to go? 6 3. Strategies - How can we get there? 8 4. Tactics - How Do We Get There? 11 5. Action 12 6. Control 15 CONCLUSIONS 17 APPENDICES 18 BIBLIOGRAPHY / REFERENCES ? 24 EXECUTIVE SUMMARY The project at hand is to develop a marketing plan that works and is easily implemented for the client who is Mike Smith. The aim of this report is to outline the process used to prepare a marketing plan for...
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