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Marketing Campaign I must devise a marketing campaign in order to reach potential customer and make them aware of my business. I will do this using my theoretical knowledge on marketing and the primary and secondary research into marketing a leisure club.> Product - The service I will be offering shall be spa facilities, swimming pool, café, sauna and gym equipment. I will be offering these specific services in accordance to the results from my primary and secondary research, which show that these services are most successful in order give the customers what they both want and need which will in turn allow me to survive within the market. My Promotional Campaign Pre Launch Launch Post Launch Objective Raise local awareness Sell Leisure Club Memberships Achieve loyal customers who will return. Advertising Television adverts, leaflets, Billboards and Posters will be used to maximise initial awareness Radio Advertising and Newspaper Adverts and leaflets will be used to minimise costs and ensure advertising is...

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