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Investigating an Advertising Campaign.
Member rating: No Rating | Words: | Submitted: Thu Mar 25 2004
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Investigating an Advertising Campaign Bob Haas is the Chairman of Levi Strauss & Co. (LS&CO.) and the great-great-grandnephew of the company's founder, Levi Strauss. The company is privately held by descendants of the family of Levi Strauss. Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 100 countries. There is no other company with a comparable global presence in the jeans and casual trousers markets. All market-leading apparel products are sold under the Levi's, Dockers and Levi Strauss Signature brands. The Levi's brand definitely has a stylish and cool image that aims to attract a younger audience. This is successfully done through the use of catchy music and by using strange new concepts that you do not normally see. Levi jeans are portrayed in such a way that they would only interest young...
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