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Introduction to Semiotics and Communication Course Assignment - An Analysis of an Advertisement August 6, 2002 The advertisement is one for 'Silken Vodka' (a made up company). The Vodka bottle was taken from the 'Smirnoff' website and the model for the ad was taken from 'Cosmopolitan' magazine (June 2000 issue). Additionally, the slogan was taken from the 'Find Your Voice' campaign for 'Virginia Slims'. The meaning that is being sent out is a statement of female independence and self-sufficiency while still retaining the exterior beauty and luxury associated with being female. 'Silken Vodka' attempts to make the advertisement as ambiguous as possible in order to add power to the ad. Through minimalization of the positive space, the negative space (and its lack of detail) enhances the subject. The first impression of the ad implies any number of suggestions that discreetly hint at every possible product targeting women, including makeup, perfume, jewelry,...

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