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Internet Advertising.
Member rating: No Rating | Words: | Submitted: Mon Dec 22 2003
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INTERNET ADVERTISING Abstract Online advertising is publicizing a product or service electronically using the internet. It is a non personal communication of information, usually persuasive in nature about products (goods and services) and ideas. Online advertising is in some ways different from traditional methods as it uses a new kind of technology, the internet, something that never exist before. Traditional advertising uses old methods such as publishing in newspaper and magazines, whereas e-advertising uses the internet which is a very interactive medium for communicating. There are many forms of advertising on the web, and the most noticeable are banners ads and buttons. E-advertising is very beneficial because it is very cost efficient and is easily accessible to thousands of people throughout the world. Business can be more efficient by using the internet to promote their products as it offers more number of advantages over the traditional media such as brochures, magazines...
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