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In What Ways Have ASDA Maintained Competitive Advantage?
- Words:
- 841
- Submitted:
- Thu Nov 27 2003
Have a little read: ... In What Ways Have ASDA Maintained Competitive Advantage? The supermarket industry is fiercely competitive and is currently dominated by the "Big Three" companies: Sainsbury's, Tesco and ASDA. To ensure that they remain in these three, it is important that each company gains and maintains their own competitive advantage. So, in what ways does ASDA do this? The three main factors that help ASDA maintain a competitive advantage are: * Reputation * Advertising * Market Research ASDA is well known for being the friendliest and cheapest supermarket. Customers can expect the legendary 'service with personality' from all employees and the products they want at the lowest prices. This reputation is invaluable as it is the main reason why people shop and continue to shop at ASDA. To maintain this competitive advantage, ASDA make sure that their staff are as helpful as possible and regularly check to ensure that they are. All members of staff
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