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Identify the different elements of the promotional mix that meadowhall itself uses.
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| Submitted: Thu Jul 11 2002
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Identify the different elements of the promotional mix that meadowhall itself uses. The marketing mix is a business tool used to carry out objectives it will be considered especially when trying to achieve a firms marketing objectives. The marketing mix consists of four common factors which are: - * Product * Price * Place * Promotion The amount of importance that each individual element holds within the business will depend in several factors for example the type of market and industry that the business is in and the actions of competitors. Meadowhall has developed a year round marketing campaign to continually promote the centre; this is one element that has contributed to meadowhalls success as it is constantly keeping the centre in the public eye. The product or service that the centre actually offers is that the centre is making shopping more convenient to customers by situating all of the well known shops together under one roof....
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