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I have constructed a portfolio containing various advertisements, all of which are centred on the theme of beauty. I will analyse the language frameworks of one particular two-page advertisement in detail.  

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Advertisement analysis I have constructed a portfolio containing various advertisements, all of which are centred on the theme of beauty. I will analyse the language frameworks of one particular two-page advertisement in detail. Firstly, the advertisement I have chosen is from 'Celebrity Looks' magazine and is for 'Maybelline Water Shine Diamonds Lip Shine'. Through my investigation I expect to notice that the advertisement itself will be of a typical format promoting the product in the most desirable light. The genre of the text is a beauty advertisement; this immediately sets a specific target audience of 15-35 year old women. The advertisement itself is different, bright and would definitely catch any reader's attention and make them buy the product, which is the ultimate goal of any advertisement. Graphology There are many interesting graphological features in this particular advertisement. The model on the page is wearing the lipstick and, ironically, diamond earrings. The model is not...

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