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Coursework: Amnesty International Essay Henry Agyei 10 Lowry How is language used in the Amnesty International adverts to manipulate the reader? In the advertising world, the purpose of advertising is to inform or persuade people to purchase a product or service. Here the advertisers want the customer to give them their money, and in return they will obtain a product or use a service. Most advertising is placed where the potential customers might see it. Places such as magazines and newspapers (print advertising) are popular advertisement spots. There's more time and space to put detail, background information and pictures in to put across your point. With charities the aim of advertising is different. Not only do they want to create awareness of the charity but to have the reader give them donations or volunteer to help them. Companies want the customer to give them their money and in return get something...

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