How does Amnesty International persuade people to donate money to their organisation through advertising?
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- Fri Nov 18 2005

Have a little read: ... Sadiq Ahmed 11COX Media Coursework How does Amnesty International persuade people to donate money to their organisation through advertising? The reason for advertising in newspapers and in magazines is to sell a product in order to make profit. However, Amnesty International is not selling a product for profit. It is an organisation that is trying to get people to focus on the problem of political prisoners, tortured people and people in difficulties all around the world. Amnesty International is a charity and charities are different to businesses. Charities are to help people while businesses are to sell products to people. Charities persuade people to donate money for people who are in great difficulties. Amnesty International works worldwide for the release of prisoners, to ensure fair trials for political prisoners and to try to stop torture and death of prisoners. Amnesty International has to use stronger persuasive tactics because they are advertising stronger and more
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