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Legal and Ethical Restrictions (Constraints) Affecting Promotional Campaigns Whilst planning and carrying out the promotional activities I must be aware of the laws that may affect them. These laws could be the following: Trade Descriptions Act 1968 - The Trade Descriptions Act 1968 is an Act which prevents manufacturers, retailers or service industry providers from misleading consumers as to what they are spending their money on. Applying a false trade description to goods is an absolute offence. I.e., provided it is shown that the description was applied and was false the offence is proved and the accused has to prove certain defences in order to escape conviction. How this might affect the promotional activities - The Trades Descriptions Act of 1968 may affect promotional activities I plan to carry out for the launch of Cadbury's Fuse Bar. This is because the act makes it illegal to mislead consumers and give false information...

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