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Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women
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- Words:
- 1191
- Submitted:
- Fri Aug 18 2006
... Creative Brief Life-steps - The healthy life is the better life 1. Background Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women. The available budget is £20, 000 for a two-month pre-launch promotion. 2. Advertising Objectives and Target Markets> To get a large number of the market to join up as members by offering them memberships at low prices and special offers.> To create awareness of the new fitness club in order to have a good start. The main customers for the new fitness first branch will be those who are obese, people who are healthily obsessed, body builders, teenage children, those with a self-conscious lifestyle whether its male or female etc. however other target markets will be welcome to
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