Evaluate the possible ways to market a new product

... Business Studies Coursework Evaluate the possible ways to market a new product Introduction There are many possible ways that a new product may be marketed. With a product that will be sold world-wide, there is even more scope for ideas. For example, an ad campaign may be hugely successful in one country, but may not be at all successful in another. One such product is the Dyson Contrarotator. This is the latest product from Dyson, the company that is best known for their unique design of vacuum cleaner. They believe that they have improved on the more conventional design of washing machine. So what's wrong with the existing washing machine? Conventional washing machines may seem convenient but their poor performance is a let down. So James Dyson asked his engineers to experiment with every imaginable way of washing: with and without detergent; with detergent but without movement; without water and even by hand.

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