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Ethical Considerations in Marketing and Advertising Strategies
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| Submitted: Thu Jul 11 2002
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BA Marketing Management Information Systems 1 - IM12001 Ethical Considerations in Marketing and Advertising Strategies CONTENTS INTRODUCTION PAGES 3 AND 4 ETHICAL CONSIDERATIONS IN MARKETING RESEARCH PAGES 4 AND 5 ETHICAL CONSIDERATIONS IN ADVERTISING AND SALES PROMOTION PAGES 5 AND 6 ETHICS IN TARGET MARKETS AND MARKET SEGMENTATION PAGE 6 ETHICAL REASONING PAGES 7 AND 8 CONCLUSION PAGES 10 AND 11 BIBLIOGRAPHY PAGES 12 AND 13 DIARGAM OF FERRELL AND GRESHEM'S MODEL ON ETHICAL DECISION MAKING 0N PAGE 9. INTRODUCTION Ethics involve issues of human behaviour and human judgement applied in everyday situations. The subject of ethics arises in marketing and advertising frequently and careful consideration has to be given to it as if, handled poorly, the public backlash could be huge. Lazniak and Murphy have highlighted this, "When a marketing decision is ethically troublesome, its highly visible outcomes can be a public embarrassment or sometimes worse."1 Customers don't have the skills to fully assess the products they are offered except in a general way...
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