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English Media Coursework : Comparing three car advertisements
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- Words:
- 1727
- Submitted:
- Thu Jul 11 2002
... English Media Coursework : Comparing three car advertisements In the following essay, I will be analysing and comparing three car advertisements. These will be for the following cars: 'The Bean' a car produced in 1923 and aimed at the upper middle class men of the time, the 'Renault Laguna' a car produced in the mid nineteen-nineties aimed at the family market, particularly fathers and the 'Renault Clio' a small car aimed at women in the twenty first century. The Bean advertisement is saying to the reader 'if you want a life of luxury and style buy this car'. The Laguna advertisement is instructing the audience to 'evolve with the car, and buy it'. The message of the Clio advertisement is 'if you want to emulate the lifestyle of the woman in the advert, buy this car'. The three cars are very different vehicles aimed at different markets in different years. This
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