Discuss techniques used in charity advertising with specific reference to particular examples and case studies.

... Charity Advertising Discuss techniques used in charity advertising with specific reference to particular examples and case studies Charity advertising is very different from other forms of advertising, as the main purpose of charity ads is to persuade target audiences to donate money, rather than buy a product. Thus, the techniques have to be different from product or brand advertising; however, it can be argued that they do use similar techniques. An example of a charity advertising campaign is that of the children' charity Barnado's. In my opinion these campaigns have been extremely effective to highlight the plight of thousands of children who live with issues such as exclusion, abuse, drug addiction, alcoholism and prostitution. These adverts are usually placed in the broadcast and also newspapers such as the Daily Mail as this is the best way, in the charity's opinion to reach their target audience; ABC1 35 to 55 year olds. The

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