Discuss and apply the theory of semiotics-'the science of the sign', to three advertisements independently chosen.

... INTRODUCTION This report will discuss and apply the theory of semiotics-'the science of the sign', to three advertisements independently chosen. The advertisements are part of a campaign called the 'White Ribbon campaign' formed by the 'Womankind Worldwide' charity whose aim is to put a stop to the violence against women. The advertisements were placed in a magazine called 'B', which is aimed at women between the ages of 18-25 with an average income, looking at the retail price of the magazine. The magazine is a fashion, beauty and gossip magazine. 'Textual analysis was used to analyse the advertisements and their meanings. Various theories from respected semiologists are used and applied to the advertisements. The advertisements were also analysed in terms of their effects on society and whether or not they reinforce ideological views. The aim is to answer the question as to whether advertising reflects society or does society reflect advertising? CLASSIFICATION OF ADVERTISEMENTS The advertisements can

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