Digital to Paper Advertising

... Travis Suess English-101 10.23.2001 Digital to Paper Advertising Advertising on the internet is no different from other advertising media. It's a charge for each person who sees your message. The difference is in targeting and measurement. Internet advertising can be far more carefully targeted because of the way viewers get to an internet site. Most internet sites are visited as a result of a search engine, a link or a reference in other advertising materials. In all of these cases, the viewer won't come near the site unless they're interested in the topic. Internet advertising is sold on a "Cost per Thousand Impressions", or CPM impressions. An impression is a page view. This happens when a web site visitor views a page where an ad is displayed. Whenever a page appears on a computer screen, an impression is counted. The number of visitors is tracked. Once the contracted number of impressions

want to read more? →