Company analysis - Swot analysis Coca-Cola

... Company analysis - Swot analysis Coke Strengths Brand reputation - Coke cola are among the worlds best known and top selling brands The company claims it is the most-recognized trademark in the world. The Interbrand agency revealed Coca-Cola as the world's top brand name in 2002 and again in 2003 The original Coca-Cola Company was established in the USA back in 1886 and acquired the Sprite and Fanta brands in the early 1960s. The company remains the largest manufacturer in the world of soft drink concentrates and syrups and the group's turnover in the first half of its financial year, ending 30th June 2000, was $10.1 billion. In value terms, Coca-Cola remains the biggest single brand in the UK with estimated sales of over £600 million in 2000 in the off-trade, outselling brands like Walker's Crisps and Persil. Market - Coco-Cola has better marketing strategies and the representatives for their commercials and TV ads cost

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