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Coca cola The country in which my promotional plan is going to be set is India, because I feel there is a real need to improve on the promotion of my product. Ever since coke was thrown out of India in 1977 for not revealing its secret recipe, it has been struggling to regain a foothold on the subcontinent. "The guardian 2000" I am first going to use SWOT analysis and analyse Coca-Cola both internally and externally in terms of it's marketing strategy. STRENGTHS * Strong brand name * Co-operate identity * Global distribution * Innovation WEAKNESSES * Not no1 in India * Advertising was not clear and was misunderstood in India OPPURTUNITIES * Possible growing demand * Expansion into new market * Developing a global brand THREATS * Competition-Pepsi * Legislation-health scares like France and Belgium. I am going to decide on the following things: * Who should receive the message? * What image do we want to send out of Coca-Cola? * How much will it cost to...

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