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Adam Deas Coca-Cola Assignment Task 1 The red can with white writing is very distinctive and the Coca-Cola logo is easily recognisable. The shape of the can is designed so that it can be easily held by anybody. The unique shape of the bottle pictured on the can is instantly recognisable and again reminds us of the Coca-cola brand. Another clever aspect of marketing is the drink splashing out of the opened bottle pictured on the front of the can with the word 'enjoy' featured beneath the Coca-cola logo. They are inviting you to enjoy their drink so at a subconscious level you are already anticipating the pleasure of drinking it. Task 2 The height of the can is 11cm, the width is 6.4cm, and these dimensions are taken into consideration due to someone's grip of the can. If the can was too large in diameter the majority of young people and women...

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