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Charity 'advertising'.
- Words:
- 1259
- Submitted:
- Mon Mar 08 2004

... Media Essay The only way charities can exist is by raising funds and raising awareness to the public. There are a number of ways of doing this but the dominant one is 'advertising', as it addresses the reader directly and therefore targets a particular audience. I am going to study three charity advertisements and evaluate which one is the most effective. The first thing I noticed when glancing at the first advertisement (Royal National Lifeboat) was that there was a large image of a man in the centre of the page. He looked distressed and in need of help as his facial expressions are sad. Immediately the reader will be sympathetic towards this man and should go on and read the text. However compared to the 'CCF' advertisement they do not personalise the image and so you do not feel as emotional towards the man. The heading is striking, bold and clear to














