Case Study

... Dream Works Animation SKG is from the same company Dream Works. Dream Works Animation is an independent animation studio which produces successful computer animated films such as; Shark Tale, Shrek, Kung Fu Panda, Over The Hedge and Bee Movie. The company was formed by the merger of the animation division of Dream Works SKG and Pacific Data Image. The logo for Dream Works starts off on a clear sunny blue sky, with cloud passing by. The classical music comes in when the fishermen boy comes from the bottom screen with light coloured balloons and lands on the classical Dream Works logo half moon. The balloons carrying on going up till each balloon explodes creating the Dream Works name in bright colours and on top of the text the fishermen boy sitting on the half moon. The location for the logo is clearly in sky just above the clouds. The name of

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