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Tim Flynn AP Political Science Campaign Advertising Essay Though clearly constant in the effort to win the electorate's vote for each candidate, campaign advertising since the 1950's has become more intricate. In each decade since television advertising for a candidate has begun, the messages have been designed in one way or another to play on the emotions of the electorate. However, over time the way in which this is done has changed constantly, most clearly in the utilization of "positive" and "negative" ads. Moreover, the utilization of information and statistics in ads has changed dramatically, delivering the core message of a candidate in concise, hard hitting, and effective way. Though positive and negative ads have been ever present in the television campaigns between candidates, in essence only the negative ad exists. Though positive ads often say little or nothing about a candidate's opponent, their presentation of its candidate's attributes or achievements discredit the...

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