As a group of four, we were asked to create an organisation and two professional advertisements each (8 in total) that relate to our charity.

... Production Log Part 1 As a group of four, we were asked to create an organisation and two professional advertisements each (8 in total) that relate to our charity. Before hand however, I examined and researched 'Cancer Research UK' in depth, particularly focusing on its web site and advertising strategies used to attract people into donating. After closely looking at their adverts, it became clear that their linking theme was the prominent contrast between blue and pink font. They were also inclined to use telephone interviews to communicate with their randomly selected audience, as they did not have a set target audience like most organisations. This primary research method is seen as convenient and easy to carry out, however it is quite expensive depending on time and distance. In order to produce successful documents we researched other advertising documents and charity organisations. Once advert we researched was produced by The Samaritans.

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