Analysis of Levi's 501s Advertisement.

... Analysis of Levi's 501s Advertisement Introduction Levi's 501s were aimed at around 16-25 year old men who were believed to represent the core of the jeans market. The teenagers in turn were also influenced by the stereotypical image of teenagers from the 1950s who represented freedom, independence and rebellion against the older generations. The 501s were presented as the Original Classic Blue Jeans that represented everything that was stereotypically American. The 501s were also portrayed as the original hardwearing work clothes, but by the 1980s they had become a fashion item. Malice Aims in 1984 By 1984 the 501s were failing, Levi's had to come up with a new campaign to boost numbers of the jeans sold. They decided to advertise the jeans with new television advertisements. In the advertisements the main aim was to show that the jeans were very much American and were connected to the 1950s and classic songs. Originally the

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