Salma Ahmed
English Lit. GCSE Student
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Analyse one of the advertisements in the Barnado's advertising campaign of 1999-2000. Comment on the impact of the campaign. Explore the issue of 'shock' campaigns and explain your view of this issue.
- Words:
- 2189
- Submitted:
- Tue Apr 05 2005
Have a little read: ... Analyse one of the advertisements in the Barnado's advertising campaign of 1999-2000. Comment on the impact of the campaign. Explore the issue of 'shock' campaigns and explain your view of this issue. The advertisement I am going to analyse is one of the 1999-2000 Barnado's campaign, the one of baby John, sitting in a desolate, sordid room. The main storyline of the advertisement concerns a person called John Donaldson. According to the copy, John is a 23 year old drug addict, however, in the image; a baby is shown to us. The image of the advertisement is A4 and the angle of the shot is straight. The baby is the main focus of the image and fills up most of the image. The artificial lightning is focused on the baby; this also highlights the whiteness of the baby's skin. John is sitting down with his legs bent and wide open; this shows
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