Analyse any recent advertising campaign in terms of its technique for reaching and appealing to its target audience.

... Analyse any recent advertising campaign in terms of its technique for reaching and appealing to its target audience. Boddingtons Boddingtons newest Chilled Cream advertising campaign introduced five new television advertisements and many magazine and newspaper supplements as well as articles written in 'The Manchester Evening News,' 'The Sunday Times,' and 'The Guardian' by Graham himself; He was also interviewed personally by Michael Parklison. In my analysation I will look at the different methods that Boddingtons used to attain and tempt their audience I will achieve this by looking at the media language, intertextuality, humour, as well as other techniques they used throughout the texts. The main star of the Boddingtons advertisements is Graham the Cow. Graham is a male cow that is seen as being cool and a bit of a stud with the ladies. Graham is perceived as a lad, who was associated with being southern and drinking larger (Larger Lad),

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