An investigation Into The Different Marketing Language of Holiday Brochures For Different Age Groups.

... An investigation Into The Different Marketing Language of Holiday Brochures For Different Age Groups Introduction: In my language investigation I will be looking into the similarities and differences between the ways in which holidays for young people (Club 18-30), families (First Choice Summer Sun) and the more mature couples (Forever Young) are marketed toward their specific target audience. I will be researching the different linguistic ideals, which are attached to each holiday. A holiday is after all more than just a product; it is a set of ideals and principles that reflect life-style choices. This makes the linguistic analysis for each catalogue interesting. Each potential buyer will only buy holidays that boast the interests and expectations of the buyer; for example, a sun worshipper would look for beaches and a sightseer will look for views. So different brochures are for different markets. I am expecting that the brochures will have differences

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