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An examination of the presentation of two magazine advertisements - Rolex Oyster and the 'Jewels of Aphrodite' ring
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- Words:
- 2657
- Submitted:
- Thu Jul 11 2002
... An examination of the presentation of two magazine advertisements. There are two magazine advertisements advertising two separate products both jewellery in nature. A stainless steel Rolex watch named the 'Rolex - Oyster - GMT Mater II'. An expensive sophisticatedly designed watch for people of the wealthy businesspersons category. The other a 'Jewels of Aphrodite' silver 'exclusive Triple ring'; suitable for a gift to a lover or a self-indulged treat, this is aimed at the average workingpersons category as it says 'Need send no money now', and 'For only £75.00', both money saving phrases. Both have a key selling point. The advertisement for the 'Rolex - Oyster - GMT Mater II' key selling point is the fact that the Rolex is boldly shown in a large picture at the bottom of the page. This catches the attention of the reader and quickly conveys the subject and nature of the advertisement. This also
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