An examination of the presentation of two magazine advertisements - Rolex Oyster and the 'Jewels of Aphrodite' ring

Have a little read: ... An examination of the presentation of two magazine advertisements. There are two magazine advertisements advertising two separate products both jewellery in nature. A stainless steel Rolex watch named the 'Rolex - Oyster - GMT Mater II'. An expensive sophisticatedly designed watch for people of the wealthy businesspersons category. The other a 'Jewels of Aphrodite' silver 'exclusive Triple ring'; suitable for a gift to a lover or a self-indulged treat, this is aimed at the average workingpersons category as it says 'Need send no money now', and 'For only £75.00', both money saving phrases. Both have a key selling point. The advertisement for the 'Rolex - Oyster - GMT Mater II' key selling point is the fact that the Rolex is boldly shown in a large picture at the bottom of the page. This catches the attention of the reader and quickly conveys the subject and nature of the advertisement. This also intrigues readers to read the article, which means that they will find out more about the product and get a better understanding of the piece, therefore increasing the chance of a sale. The advertisement for the 'Jewels of Aphrodite' silver 'Triple ring' has a similar key selling point. The ring is boldly situated at the top centre of the entire page. This is the first image that the reader will acknowledge and will catch the attention of the reader and quickly convey the subject and nature of the advertisement to them. Also the title of the advertisement - 'Jewels of Aphrodite', gives an instant sense of wealth and adventure to the advertisement enticing the reader to read the rest of the article therefore increasing the chance of a sale. Examples of imaginative and factual language are apparent in the presentation of both advertisements. One advertisement advertises a 'sliver triple ring', which has been entitled the 'Jewels of Aphrodite' silver triple ring in gold font. Aphrodite was a 'heavenly Greek goddess of beauty and love' from Roman Greek times. The ring does not contain or consist of Aphrodite's jewels. But if it did, however, the ring would be of astonishing value. This portrays the ring to be of an extremely higher value than the asking price. This draws attention to the advertisement as people are drawn to the sheer wealth portrayed by the advertisement, this is also emphasised by the gold font. This then seems to be an astonishing bargain when the ring is priced at seventy-five pounds. This will create a boost in sales as it forges the bargain to be of greater saving than what actually exists. The order form is entitled 'Post now to secure your order!' This makes the reader think that the product is in demand and that the order form must be sent with haste in order to obtain one. The 'Rolex - Oyster - GMT Mater II' advertisement uses factual language in its presentation. Quotes are used in this presentation: 'For Sir Norman Forster, good design is generated by people's needs. He has answered these needs with outstanding architectural solutions in his native England, throughout Europe - and most notably - in Hong Kong. It was Foster's design for the