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An analysis of 5 cars advertisements assessing Image, Layout, Colour, Language and Effectiveness.
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- Words:
- 1943
- Submitted:
- Thu Jul 11 2002
... 8th October 2001 Ajay Patel (10G) An analysis of 5 cars advertisements assessing Image, Layout, Colour, Language and Effectiveness. Car advertisements usually aim to attract buyers by concentrating on a certain value, which the car has. Many of the adverts are also very witty, which is a device used to attract buyers. The main aim of advertising is to persuade the buyer to purchase the item, which is being advertised. Advertisers use a variety of devices to achieve this. In one of the Audi adverts, your eye immediately focuses on the ice-hockey player. The reason why Audi has used this image is because; it is there to make you feel safe but also to emphasize the notion of danger, speed, power and excitement. These are the qualities, which ice-hockey players have. These ideas are then captured by the idea of protection. The reason why Audi has carefully selected an ice-hockey player is
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