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Advertising Case Studies Advertising No.1 BRAND ADVERTISING NIVEA SUN SPRAY. Description of Advertising. The advertisement clearly pictures a perfect blue sky in the background in order to put an accent on the shiny weather. The main talent, a girl, expresses joy, fun and looks really comfortable in her swimsuit playing under the sun. All this is done to put an accent on the product advertised. The Nivea Sun Spray. Type of Advertising. This is a typical example of brand advertising since the advertisement is trying to sell the company's product i.e. Nivea to the consumer. Brand advertising is also when an advertisement is trying to develop a distinctive brand image for a product. That's what is being portrayed here. A young beautiful talent, sea, sun and blue sky makes the product look cool, nice and trendy. Consumer Benefit. Through what is advertised we deduce that: a. Nivea's sun spray is light and easily absorbed. b. It is water resistant c. It will eventually...

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