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- Words:
- 3820
- Submitted:
- Tue Mar 29 2005
... Advertisement Analysis. This essay aims to decode the representational symbols in an advertisement which is selling alcohol. The target receiver is a young adult male and the advertisements appeared in a music magazine. All advertisements contain signifiers that carry meaning to the receiver in terms of denotations and connotations. Denotations are the images portrayed in the advertisement which clear for the viewers to see. While connotations are associated ideas suggested to the viewer by the content of the advertisement. The type of signifiers that are used to send messages in an advertisement include colour, focus, shape, camera angle, stereotype, positioning and all of these areas need to be considered. Advertisement 1 is advertising Abbot Ale. The photograph consists of a young woman lying in bed with a look of pleasure on her face. There is a small statement at the top left hand corner of the page. In the bottom right hand
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