casestudy
Member rating: No Rating | Words: | Submitted: Wed Dec 07 2005
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GROUP ASSIGNMENT: A new low cost overseas retailer, 'Super Savers' is wishing to move into the UK Food Retail market. One of the ranges they wish to stock is blackcurrant squash. The company has two potential suppliers, Ribeena and Tesco, and wishes to select one brand for the range of outlets. The product manager would like to know: 1. If there is a significant difference between the two brands 2. What are the differences in terms of the sensory profile 3. Which attributes of the products most affect consumer acceptance 4. Which product consumers prefer TASK: As sensory analysts we are required to design and execute appropriate tests to elicit this information and present our findings in the form of full report to the product manager. 1.ABSTRACT In this report, a new low cost overseas retailer, 'Super Savers' is wishing to move into the UK Retail Market. One of the ranges they wish to stock is blackcurrant squash....


