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Sampling Methods A great deal of sociological research makes use of sampling. This is a technique aiming to reduce the number of respondents in a piece of research, whilst retaining - as accurately as possible - the characteristics of the whole group. The purpose of taking a sample is to investigate features of the population in greater detail than could be done if the total population was used, and to draw inferences about this population. In addition, at the practical level, a sample is likely to be both cheaper and quicker to investigate. All sampling will involve error and sociologists have developed sampling techniques in order to minimize this error. All methods of sampling make use of a sampling frame. Sampling frame A sampling frame is the list of members of the total population of interest. From this list a sample to study can be drawn. For example, such a list may be an...

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