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Executive Summary 24/05/07 Detailed Analysis for: Mr Johnny Jones, Crazy Johnny's M-Tone Dear Sir, Our team at DECS are glad to inform you that our task of analysing your company's performance is now complete. Please find attached after the Executive Summary the more 'technical' portion of our analysis. With the sample of 200 customers which your company had provided us, we discovered several significant observations regarding your company's performance. However, it must be noted that all our observations are based on this sample of 200 customers, assuming that the sample of customer information was taken without any form of bias, our analysis should prove to be useful to your company's decision making, otherwise it will be unreliable. Overall on average we found that your customers gave your company service a ranking of 2.56 (rounded to 3) on your satisfaction scale which means that they were 'only just satisfied'. The ranking of 3 ("satisfied") was also the...

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