Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

Methodology The Research Methods Research Methods: 1. Random Sampling In random Sampling, also known as probability sampling, every combination of items from the frame, or stratum has a known probability of occurring, but these probabilities are not necessarily equal. For example, in simple random sampling, each element has an equal probability of occurring. It guarantees that the sample is representative of the frame but is infeasible in many practical situations. Other examples of probability sampling include stratified sampling. 2. Quota Sampling In quota sampling, the selection of the sample is made by the interviewer, who has been given quotas to fill from specified sub-groups of the population. For example, an interviewer may be told to sample 50 females between the age of 45 and 60. There are similarities with stratified sampling, but in quota sampling the selection of the sample is non-random. Anyone who has had the experience of trying to interview people in...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 147,261 others

OR

Receive email updates for this category

• Simply tell us your email address and receive a weekly Study Help Email for FREE
• Receive 3 FREE essay views with each email
• Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk