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WHY CONSUMER PROTECTION IS NEEDED Consumer protection is to protect buyer from the seller. Everyday of our lives we consume, use, or simply come into contact with countless different products. We should be able to assume that those products are safe. Not absolutely safe - that remains unattainable. The goods we buy have become increasingly more complex. Modern technology and mass-marketing techniques combined with high-pressure salesmanship and sharp advertising can confuse the consumer. It isn't always possible or practical to examine or test things before buying. This is a pre-packed, ready-processed age where the gap between producer and purchaser has widened enormously. Very few traders actually manufacture, pack, distribute and sell their own goods as there is usually a chain of other people involved increasing the chances of something going wrong, thus we need an effective system of consumer protection to deal with any problems and, to help prevent them from...

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