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From a marketing point of view, what were the main objectives or the Hovis Crusty loaf? How did these differ from those for existing RHM white breads?
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"The development of the Hovis Crusty White Loaf" From a marketing point of view, what were the main objectives or the Hovis Crusty loaf? How did these differ from those for existing RHM white breads? (15 Marks) The main objectives for the Hovis crusty loaf were to capture a new market; this in return should allow the company to gain a long term competitive advantage in the bread market. It needs to satisfy customer needs and requirements to achieve this. They wanted something that no one else has. This would meet larger market segments. Overall growth is Hovis's main objective, but to achieve this marketing would play a big part in it. SWOT and PEST can both be used to give them ideas of what they need to improve. These identify the strengths and weaknesses etc. of current products. Also it identifies the opportunities and threats for new ideas. For example where...
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